LG W8 Series OLED77W8PLA – 77″ OLED Smart TV – 4K UltraHD

£8,999.99 £4,799.99 inc VAT


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1 Year

1 in stock



Top features: 

– Wallpaper TV delivers immersive 4K visuals

– Perfect Black and Perfect Colour technologies create stunning images

– Cinema-quality HDR enhances your favourite entertainment

– Dolby Atmos creates a stunning soundscape all around you

– Smart TV offers on-demand access to keep everybody entertained

– ThinQ AI and Google Assistant voice commands let you use your voice as a remote

Wallpaper TV

Transform your room into a vision of the future which is certain to impress with the LG OLED77W8PLA 77″ Smart 4K Ultra HD HDR OLED TV. The large 77″ OLED screen delivers a rich and immersive viewing experience, bringing movies and TV shows to life.

Designed to discreetly fit into your décor, the TV houses the speakers and connections in a separate LG OLED hub, meaning that the TV itself can be placed flat against the wall.

Powered by an advanced and powerful Alpha 9 processor, the W8PLA delivers stunning 4K Ultra HD visuals so that you can enjoy your favourite entertainment in incredible detail.

Perfect Black and Perfect Colour

You can explore the secrets hidden in the shadows and dive into the darkness with Perfect Black technology. Using organic self-emitting pixels, the TV manages to achieve impressively deep levels of black as the pixels have the ability to completely switch off, preventing any light from passing through.

To further enhance the on-screen visuals, Perfect Colour technology ensures the OLED pixels produce an accurate and wide colour range. As a result, you’ll experience true to life colours and incredible levels of contrast.

Cinema-quality HDR

Whatever you choose to watch, the W8 ensures that you can enjoy cinema-quality entertainment. Capable of recognising major High Dynamic Range (HDR) formats such as Dolby Vision and HDR 10, it creates enhanced on-screen visuals that bring the action to life.

Whether you’re cheering on your favourite team, learning from a stunning wildlife documentary, or enjoying the latest explosive movie blockbuster, you’ll be able to see every detail with ease.

Dolby Atmos

Stunning visuals demand audio to match. With Dolby Atmos, you can enjoy immersive sound quality which moves in three-dimensional space to create realistic audio that surrounds you. Now you can enjoy Hollywood levels of sound, as though you’re right there in the heart of the action.

Smart TV

On-demand entertainment keeps everybody happy. The W8 unlocks a world of entertainment options with webOS – stream the latest boxsets and films in 4K HDR from Netflix and Prime Video, access YouTube to stream your favourite channels, or play a range of gaming apps – there’s something to keep everybody happy.

Freeview HD and Freesat HD lets you enjoy subscription free TV, while Freeview Play lets you access popular Freeview HD channels straight from the TV guide – catch up instantly on the past seven days of entertainment.

ThinQ AI and Google Assistant

Gone are the days when you had to faff around with buttons. With ThinQ AI, you can use voice commands via the Magic Remote to find and do what you want faster. Just say what you want to watch, and your TV will find it. For example, say “Play Stranger Things on Netflix” or “Turn off when this program ends” and the TV will do it for you.

And with Google Assistant, you’re able to keep your smart devices connected, or stay on top of your daily schedule while watching the morning news. Ask your TV “how long will my journey to work take?”, or “dim the living room lights”, and your TV will respond straight away.

Effortless installation

For setup without the squabbles, our Team Knowhow experts can connect your new TV to your Blu-ray player, sound bar, and other devices. They’ll even get you online so you can put your feet up and start watching straight away. Pass the popcorn.

Essential extras

Avoid the disappointment of getting your shiny new telly home and realising you don’t have the cable you need to connect your games console or Blu-ray player. Sandstrom Gold Series HDMI cables support all resolutions and come with a reassuring lifetime guarantee.

Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available.

LG OLED77W8PLA 77″ Smart 4K Ultra HD HDR OLED TV, 4K HDR Ultra HD Certified with Dolby Vision, Picture quality: α9 Intelligent Processor, Catch-up TV & 4K Streaming with Google Assistant, Twin Freeview HD with Freeview Play / Twin Freesat HD, HDMI 2.0b x 4

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